Formulated Exclusively for Pure Laboratories Inc., USA

Stretch Mark Lotion

Stretch Mark Lotion


Pureen Stretch Mark Lotion with TRIPLE ACTION FORMULA helps prevent and reduce stretch marks.


  1. TRIPLE ACTION FORMULA that contains: -
    • Cocoa Butter, Shea Butter, Olive Oil and Rose Hip Seed Oil to moisturize skin and relieve itchiness due to dryness of the skin.
    • Collagen and Sodium Hyaluronate to strengthen skin and enhance its elasticity.
    • Vitamin E to give antioxidant protection.
  2. Paraben-Free - Gentle on skin

150 ml.

When and How Often Should I Apply?
Gently massage lotion on all the stretch marks prone areas of the body e.g. abdomen, upper thighs and waist in circular motion, twice a day (in the morning and at night).
For better result, start applying Pureen Stretch Mark Lotion from 1st month of pregnancy (before stretch marks occur) and continue until 3 months after delivery.

What are Stretch Marks?
Our skin consists of three layers:

  1. Epidermis
    The top layer of the skin, locks in moisture and prevents toxins from entering the body.
  2. Dermis
    The second layer of the skin (where stretch marks occur) where collagen and elastin fibers are produced, giving it a firmer and younger appearance.
  3. Hypodermis
    The third layer of the skin which constitutes fat and connective tissue.

Stretch Marks are tiny tears in the dermis that shows through to the epidermis (top layer of skin) on the hips, abdomen, breast and upper thighs. It can vary in colour from light pink to brown.

Stretch Marks occur when the skin does not stretch enough to accommodate body changes during pregnancy, rapid growth and weight changes. This excessive stretching process breaks down elastin and collagen fibers, causing stretch marks, loss of tone, fine lines and wrinkles.